From Veteran DadLabs Blogger to VP of Brand at Family-Run SmaryPants Vitamins

Clay Nichols available to speak about the transition from avid daddy blogger to managing the image of a rapidly growing gummy vitamin brand

SAN FRANCISCO – FEBRUARY 19, 2015 – At the dawn of daddy blogging there was DadLabs,  a joint venture founded by Clay Nichols and friends designed to foster the father/child relationship through media, instructional and retail products. While the DadLabs venture in parenting continues, the majority of Clay’s time is now devoted to creating and managing the image of SmartyPants Vitamins as the company’s VP of Brand. 

Based in Marina Del Rey, California and run by Clay’s sister and brother-in-law, co-founders and co-CEO’s Courtney Nichols Gouldand Gordon Gould , SmartyPants Vitamins makes premium all-in-one gummy vitamins that contain a full multivitamin plus over 100% RDI Vitamin D, Omega3 DHA & EPA fatty acids. Since swinging open its doors in 2010, the company has grown by leaps and bounds with product selling nationwide in Target and Walgreens’ stores, and online at

Clay’s attendance at this year’s Dad 2.0conferencecompletes a “career grand slam” of sorts. He’s been everything from an attendee, a panelist, a part of the event production team and now a sponsor. Every year (and he’s been to Dad 2.0 every year), regardless of his role, the growth of the daddy blogger segment continues to blow him away.

“As a dad and as a blogger,  I see the growing influence of dads in matters of household health and wellness every day. SmartyPants has always recognized the importance of dads, and that’s why we are so delighted to sponsor the Dad 2.0 Summit,” said Clay Nichols, VP of Brand at SmartyPants Vitamins and blogger at DadLabs. “SmartyPants was born online and has always been a company that understood social media. My role at DadLabs convinced me of the value of the influencers gathered here to a brand that’s as deeply invested in the family as ours.”

To learn more about Clay’s unique experiences as a DadLabs daddy blogger turned VP of Brand at SmartyPants Vitamins, swing by the SmartyPants booth in the Dad 2.0 The Marketplace (Metro 3), or contact Patrick Wallace, PR for SmartyPants Vitamins at (619) 200-7856 or

About SmartyPants Vitamins

SmartyPants Vitamins is the maker of premium all-in-one gummy vitamins. Based in Marina Del Rey, CA, each of its great-tasting gummies contain a full multivitamin plus over 100% RDI Vitamin D and an excellent source of Omega3 DHA & EPA fatty acids. Created by families and leading health practitioners, the SmartyPants line of delicious, non-GMO vitamins are free of artificial flavors, colors and preservatives, and use organic and natural sweeteners – no high fructose corn syrup. SmartyPants are always gluten and casein free. Through its partnership with Vitamin Angels, SmartyPants makes a matching 1-for-1 nutrient grant to a child in need for every bottle sold. For more information, please visit

About Dad 2.0

Now in its fourth year, the Dad 2.0 Summit is being held February 19-21 at the Park Central Hotel in San Francisco. Dove Men+Care is returning for a third year as Title Sponsor of the sold-out event, and Esquire has joined Dad 2.0 as the Official National Media Partner for 2015. The event will attract attendees from all over the U.S., Canada, Europe, and Australia to join the conversation.