Austin Pets Alive! Receives Massive 6.5K lb. Pet Food Donation from Locally Owned & Operated, Nulo

Available for adoption, local pets receive a healthy dose of nutrition from
Austin-based Nulo before they find loving homes

Aug. 12, 2014 - AUSTIN, Texas -- Nulo (,an Austin-based independent pet food company inspiring people to live active, healthy lives with their pets, announced today that it is donating 6,500 pounds of its premium pet food to Austin Pets Alive!. Since 2008, the locally owned pet shelter has saved more than 25,000 dogs and cats. Today’s donation marks the 4th time Nulo has helped Austin Pets Alive! provide outstanding care to local pets in need.

“For more than six years, Austin Pets Alive! has saved Central Texas cats and dogs from euthanasia by providing medical attention and behavioral support,” said Dr. Ellen Jefferson, Executive Director, Austin Pets Alive!. “Nulo’s donation of more than three tons of pet food is so appreciated and will be put to immediate use at our shelter!”

Austin-based Nulo offers exceptional grain-free formulas that contain high animal-based proteins, low glycemic ingredients and a patented probiotic. Based on the principle that good health begins with good nutrition and an active lifestyle, the company is proud to live up to its promise of keeping pets active and healthy for years to come.

“At Nulo, we’ve been helping Austin’s cats and dogs be the best they can be since we opened our doors in 2009,” said Nulo CEO, Michael Landa. “We’re proud to partner with the good folks at Austin Pets Alive! to give the dogs and cats in their care the added nutrition they need before they’re adopted by loving pet parents.”

Nulo pet food is available at local pet specialty retailers such as Bark ‘n Purr, Lofty Dog and Tomlinson's Pet Supplies, as well as select PetSmart stores and on For a complete list of stores carrying Nulo, visit You can also become part of the Nulo family on Facebook, and by following us on Twitter@HelloNulo (

About Austin Pets Alive!
When Austin Pets Alive! started rescuing animals in 2008, Austin was somewhat rich in resources that prevented births. For almost ten years, more and more resources were put into spay and neuter programs, but the live outcome rate at our city shelter was stuck around 50%. Of course, the population of Austin was quickly growing, so it’s likely that the spay and neuter resources were helping our live outcome rate from getting worse.

While several resources were going into prevention and reducing intake, there was no effort to increase live outcomes from the shelter. Austin Pets Alive! saw that gap and created programs to save the key demographics of pets that hadn’t been making it out of our municipal shelter alive. These key groups of animals included puppies with parvovirus, unweaned kittens, cats with ringworm, dogs and cats in need of additional behavioral support and/or additional medical attention.

By developing comprehensive, innovative programs that targeted these key groups of animals and pulling directly from euthanasia lists, Austin Pets Alive! has saved more than 25,000 dogs and cats since 2008. For more information about Austin Pets Alive!, visit

About Nulo
Nulo believes that good pet nutrition should be simple and that we are all “Healthier Together”. The company thrives on inspiring people to live active, healthy lifestyles with their pets while making smart choices in pet nutrition. Nulo was created when founder, Michael Landa, noticed a nationwide escalation in overweight pets and unhealthy lifestyles. Landa, a seasoned pet care and pet education professional, and former All-American swimmer, worked hand-in-hand with leading scientists to develop Nulo’s nutritional platform and grain-free formulas – all with high animal-based proteins, low glycemic ingredients and a patented probiotic. To learn more about Nulo – and to hear inspirational stories from world-class, pet-loving athletes – visit us online at